In a new twist on targeting teens, the company “What would your mother do?” is selling “conversational” underwear aimed at teenage girls. Specifically, they are marketing a line of “abstinence underwear” with phrases like “Dream On”, “Not Tonight”, “Zip It” and “What would your mother do?” printed on tees and on undies.
From the “What would your mother do?” website:
Having high schoolers of our own, we realize that at one point or another, teenagers are going to want to date. Yep. That means nothing short of orchestrated torture for parents. Well, we’re gluttons for challenges, right? We’ve decided there’s no reason to get uptight about it, after all, finding a romantic partner is a normal and healthy part of adolescent life. But, why not help our teens make wise choices while they navigate the dating scene? We created a line of underwear to use as conversation starters to help reinforce family morals as they relate to relationships and dating. One part Victorian (who are we kidding?), three parts frisky, these adorable undies put new meaning to saying it loud and proud.
Call me old-fashioned, but printing “Not Tonight” and “Dream On” seems like a novelty inviting teen girls to show them off, not a reminder to keep them on–which leaves me feeling…itchy with uncomfortableness. (Plus, do we really need our 13-year-old daughters walking around in “Not Tonight” panties?)
This doesn’t feel like promoting abstinence and helping “our teens make wise choices while navigating the dating scene.” This feels like capitalism at the expense of our young daughters disguised as something it’s not. Whatever happened to flowers or cute character undies, anyway?
So, what would my mom do (back in the day)? She would burn these “abstinence” undies…and then she would ground me.
What do you say, moms and dads? Would you buy these for your teen girls?
[author] [author_image timthumb=’on’]http://primeparentsclub.com/wp-content/uploads/2010/11/WritRamsSockMonkeyHat.jpg
[/author_image] [author_info]About the Author
Jacqueline Wilson is a wife, mother, published author and freelance writer who doesn’t think of herself as prudish, but what does she know? She thinks Sock Monkeys are sexy. She writes here, on Prime Parents’ Club, and on her parenting humor blog, WritRams.com: Writer Ramblings on Parenting Imperfectly. Follow her on Twitter as @WritRams or on Facebook.[/author_info]