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Abercrombie and Fitch’s Real Situation

Reality television stars often get criticized for getting paid to do nothing. Well, in this “situation,” that might really be the case. This week, clothing company Abercrombie and Fitch issued a statement saying they would pay Mike Sorrentino, better known as The Situation from MTV’s Jersey Shore, $1,000 not to wear their clothing. They’ve also extended the offer to Sorrentino’s Jersey Shore cast mates.

The company said this in a statement: “We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.” Can you hear my eyes rolling from where you are?

I have to wonder why all of the sudden, Abercrombie and Fitch is worried about standards. Were they concerned about the “aspirational nature” of their brand when they decided to make padded bikini tops for little girls? Perhaps those little girls are supposed to “aspire” to be featured in the company’s catalog, which has an awful lot of nudity for a publication whose goal is selling clothing. I also have to wonder if Abercrombie and Fitch was worried about distressing its fans in 2002 when they decided to sell t-shirts with racially insensitive slogans and caricatures that were insulting to Asian-Americans.

Let’s not forget the money that Abercrombie and Fitch has already made from the Jersey Shore sensation. Last year, the clothing company had a line of shirts that featured phrases like “GTL” and “Fitchuation,” and other sayings made popular by the show. I’m going to let irony speak for itself.

Now, you and I both know that this is nothing more than a publicity stunt. I’m sitting here writing an article about it, so I have to say, Abercrombie and Fitch: mission accomplished. With that being said, I would like to suggest that perhaps Abercrombie and Fitch should focus its attention on more important matters. Instead of worrying whether some kids from Jersey are wearing their t-shirts, perhaps they should consider the damaging effects of sexualizing young children. That is an actual “situation” worthy of their money and attention.


[author] [author_image timthumb=’on’]http://www.primeparentsclub.com/wp-content/uploads/2011/08/crystalheadshot.jpg

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[author_info]About the Author

Crystal Paschal is our regular Entertainment Contributor bringing you all the juicy celeb gossip and TV/movie info that you love. When she’s not watching TV (most often of cartoon nature because of her kids), she writes on her blog at MomForLess.com.

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Crystal Paschal is our general contributor giving us great posts across all topics. Crystal is the owner and founder of It's Fundamental, a children's book blog. She also blogs about family life at Mom For Less. You can find It's Fundamental on Facebook, and follow Crystal on Twitter at @Mom4Less.

2 Comments

  1. http://www.come-and-read.com/Art/652796/24/Worm-Removal-And-Conficker.html

    October 8, 2011 at 11:14 am

    Was there a problem with your site yesterday?

  2. Prime Parents' Club

    August 23, 2011 at 9:16 am

    Great points, Crystal. It would be different if A&F had previously held themselves to high moral/ethical standards, but get real. Have you seen those model kids on their website/in the ads. Please. This was a total Media stunt.

    /jackie