So, you want to guest blog on someone else’s site? You’ve heard it’s great practice, an easy way to build back links and a fantastic way to get the word out about your brand, company, product or writing.
However, there are rules in the guest posting community and you should follow them if you want to get published on another site. If you choose to ignore them, then most likely the sites will choose to ignore you.
Here are six sure-fire ways NOT to get your guest post published on a site:
1. Don’t review the site and know the audience.
If you work for a meat company and are pitching to a vegan blog, your chances of getting published are slim to none. Be sure to review the sites you are submitting to and see if you/your topics are a good fit. Otherwise, just submit whatever you want to any site and watch the “I’m sorry you’re not a good fit for our site” messages fill up your inbox. Or, the silence will be deafening.
2. Don’t adhere to the site’s guidelines.
If a site accepts guest posts, they more than likely have submission guidelines. Look for them on a site before submitting your post. Many sites ask that you query with a topic or article title pitch before sending a post. Send us stuff willy-nilly without first establishing a relationship and we’ll ignore you. I promise.
3. Don’t send a personalized email.
Don’t you hate when people call you the wrong name? Me, too. Continue sending out generic emails or queries with the wrong names and you’ll continue to be turned down.
4. Don’t be polite or congenial.
Being nice is really overrated, don’t you think? I recently received an unsolicited post and then the author followed up with another email asking “I just want to know-are you publishing my post or not?” It made it very easy for me to say, “Not.”
5. Spam out your post.
There’s nothing worse than sloppy seconds. And, for website owners or editors, this means seeing a guest post that you just accepted for your site being tweeted or Facebooked by a dozen other sites. Sending out the same post to a dozen sites is a sure way to get on their “list” and turned down by blogs. Try it.
6. Don’t spell or grammar check.
As editors, we’re busy. The last thing we have time to do is completely rewrite a post because you can’t spell. Don’t click that little spellcheck button and you won’t hear back from us telling you we accepted your post. Win-win.